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Make your message memorable.
“Immediately forgettable” — that’s how Matthew Dicks (https://www.fastersmarter.io/guests/matthew-dicks/) describes most of the business communication that he encounters. If you want to be remembered, he says, it’s time to tell stories.
A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling (https://fastersmarter.io/storyworthy) , he explores how to capture and hold an audience’s attention, which is particularly critical for business leaders. "When we tell a story about a product or service, the people we work with, our company, we become memorable and interesting and entertaining in a way that doesn't happen very often in business," he says.
In this episode of Think Fast, Talk Smart (https://www.fastersmarter.io/) , Dicks and host Matt Abrahams discuss practical techniques for crafting compelling narratives, from setting a scene to creating suspense. “Don’t build a building. Don’t buy a machine,” he says. Becoming a better storyteller is one of the most effective ways to level up. “It’s a crazy thing for businesses,” he says.
Episode Reference Links:
• Matthew Dicks (https://www.fastersmarter.io/guests/matthew-dicks/)
• Matthew’s Book: Storyworthy (https://fastersmarter.io/storyworthy)
• Ep.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged (https://www.fastersmarter.io/50-telling-good-stories-how-to-use-the-elements-of-narrative-to-keep-listeners-engaged/)
• Ep.47 Quick Thinks: How to Use Storytelling to Be a Better Founder (https://www.fastersmarter.io/47-quick-thinks-how-to-use-storytelling-to-be-a-better-founder/)
Connect:
• Email Questions & Feedback ＞＞＞ hello@fastersmarter.io
• Episode Transcripts ＞＞＞ Think Fast Talk Smart Website (https://www.fastersmarter.io/165-building-your-personal-brand-makes-a-promise-are-you-keeping-it/)
• Newsletter Signup + English Language Learning ＞＞＞ FasterSmarter.io (http://fastersmarter.io/)
• Think Fast Talk Smart ＞＞＞ LinkedIn (https://www.linkedin.com/company/think-fast-talk-smart/) , Instagram (https://www.instagram.com/thinkfasttalksmart/) , YouTube (https://www.youtube.com/playlist?list=PL6caGRBUYZCmgDGM2RK6mxKB9jG_ccmm3)
• Matt Abrahams ＞＞＞ LinkedIn (https://www.linkedin.com/in/maabrahams/)
Chapters:
• (00:00) - Introduction
• (02:01) - Why Storytelling Matters in Business
• (03:37) - The Essence of a Good Story
• (05:38) - Become a Better Storyteller
• (07:18) - Using Suspense in Stories
• (09:24) - Suspense in Business Communication
• (11:26) - Structuring Stories Like Scenes
• (13:35) - Relating Stories to Life
• (16:02) - Homework for Life
• (18:42) - Storytelling Delivery
• (19:49) - The Final Three Questions
• (23:54) - Conclusion