“Great founders are great storytellers,” says Stanford Graduate School of Business professor Stephanos Zenios (https://www.gsb.stanford.edu/faculty-research/faculty/stefanos-zenios) in this “Quick Thinks” episode. Zenios is the director of the Center for Entrepreneurial Studies (https://www.gsb.stanford.edu/experience/about/centers-institutes/ces) and heads Startup Garage (https://www.gsb.stanford.edu/experience/learning/entrepreneurship/courses/startup-garage) , a project-based course where teams design and test business concepts that address real-world problems. “Founders have to tell a story to their customer so that they can inspire them to test and use their new product. They have to tell a story to their employees to inspire them to take some risk. And then, they have to tell a story to investors and their board.”
Think Fast, Talk Smart (https://www.gsb.stanford.edu/insights/podcasts/think-fast-talk-smart) is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.