Persuasion Structures with Matt Abrahams
Save this for your next big conversation. 3 structures Matt Abrahams uses to communicate with impact: 1️⃣ Presenting a solution? Problem–Solution–Benefit 2️⃣ Conveying relevance? What? / So What? / Now What? 3️⃣ Informing or educating? Compare–Contrast–Choose Pick the structure that fits your goal, and your message practically organizes itself. Check…